Build free. Subscribe. Own it, or do not.
Six stages, and you are only involved in two of them.
Most agencies ask for money before you see anything. We invert it: the work happens first, you judge the finished thing, and only then does anyone pay. We build it free and only win when you stay. That’s the deal.
The stages
You answer four questions
Domain or business description, how often you touch your website, how far you want to reach, and where to send the mockup. That is the entire brief.
We build it free
A working homepage and service page mockup, designed and written for your trade and your area. No payment details have been taken and none will be.
You approve, or you walk
If it is not right, say so and we are done. If it is, you pick a plan and subscribe. Only now does anything cost anything.
The full site goes live
We finish every page, write the whole content library, wire in SEO, schema and analytics, connect the domain and put it live.
We optimise, you do nothing
A monthly pass on content, technical SEO and conversion, plus your batched changes. You never log in.
Own it, or do not
Stay on Rental and keep renting. Switch to Rent-to-Own and own it in about two years. Or buy out at a fixed £5,000 at any time.
How quickly changes ship
Changes are batched, not ad hoc. You send them whenever you like and they go live on your plan's pass. This is deliberate: batching is what lets one price cover unlimited requests.
| Plan | Change pass | What that means |
|---|---|---|
| LOCAL | Fortnightly batched pass | Send changes whenever; they ship twice a month. |
| REGIONAL | Weekly batched pass | A pass every week, plus the content programme. |
| NATIONAL | Weekly batched pass | A pass every week, with a dedicated point of contact. |
The honest version of "free"
The build is genuinely free. Ownership is not, and we will never blur the two. On Rental you rent a finished website for £300 a month and can buy it outright for a fixed £5,000whenever you like. On Rent-to-Own, £200 of every month is credited toward ownership and the site is yours in about two years. Regional and National plans are owned by you from day one.
We build it free and only win when you stay. That’s the deal.
See the full ownership tableThe practical questions
What do you need from me during the build?+
Your logo if you have one, your service list, and about twenty minutes to check the pages before launch. We write everything else.
What if I want changes after launch?+
Send them whenever you like. They are batched into one pass: monthly on Local, fortnightly on Regional, weekly on National. Larger pieces of work are quoted plainly before we start.
What happens if I leave?+
On Rental the site comes down, because we host and own it. On Rent-to-Own your accrued credit is held and you can resume or buy out later. On Regional and National you own the site, so it goes with you.
Who hosts the site?+
We do, on fast UK-served static hosting, with SSL and security included. Running your own hosting is not an option on any plan; that is part of how the price stays where it is.
See your new website in 3 days, free
Four questions, two minutes. We build a working mockup of your new site and send it over. You decide from there.