SEO for Mortgage Brokers
The cases you want, not the cases the aggregators reject. From £300 a month.
Every mortgage broker in the country is fighting for "mortgage advice near me" and losing to comparison sites. The cases worth having, adverse credit, self-employed, contractor, buy-to-let through a limited company, are searched specifically and served badly. That is where the strategy belongs.
Why broker sites generate the wrong enquiries
Aggregators own the generic terms
You will not outrank a comparison site with a national ad budget for "best mortgage rates", and chasing it burns the whole budget.
A services page instead of case-type pages
Self-employed, contractor, adverse credit and expat cases each need their own page. Bundled together, they rank for nothing and convert badly.
FCA rules used as an excuse
Financial promotion rules shape how you write, not whether you write. Most brokers publish nothing and blame compliance for it.
Leads bought at forty pounds a go
Bought leads are sold to four brokers and get colder every month. An organic enquiry arrives already convinced and costs nothing extra.
What mortgage broker SEO involves
Built around the case types you actually want, written to be clear, fair and not misleading, and approved by you before publication.
A page per specialist scenario: self-employed, contractor, adverse credit, limited company buy-to-let, first time buyer. This is where the winnable demand is.
Affordability and repayment tools that hold visitors on the page, earn links naturally and capture enquiries at the point of intent.
Drafted against financial promotion rules, non-advisory, with the required risk wording, and never published before your sign-off.
Google Business Profile and local pages for the face-to-face enquiries that still start with a near-me search.
Titles, headings, internal links, schema and a fast enquiry form that captures enough to triage the case before you call.
Websites for mortgage brokers: the enquiry form is doing the qualifying
"Seo for mortgage brokers" runs at 90 searches a month, "websites for mortgage brokers" at 30 with a £10 cost per click. The demand is there on both sides, and in this sector they solve the same problem: getting fewer, better enquiries instead of more, worse ones.
A broker site that asks employment status, deposit, credit position and timescale up front saves you an hour a day on calls that were never going to complete. We build that free, alongside the case type pages, then work on rankings monthly.
Regulatory position: you approve everything, and nothing we write gives advice or recommends a product.
Advice given remotely, demand found nationally
Mortgage advice stopped being a local product some time ago. Most cases now run entirely by phone, video and document upload, which means your realistic market is the whole country rather than the drive-time around your office.
Local pages still matter for the face-to-face enquiries, but the growth comes from national case-type content. A properly written page on limited company buy-to-let or contractor mortgages can pull enquiries from anywhere in the UK, and those enquiries arrive pre-qualified because they searched for their exact situation.
We build both layers: local visibility for your own patch, national depth for the case types that make the numbers work.
What mortgage brokers actually get searched for
UK monthly search volumes from DataForSEO.
| Search term | UK monthly searches |
|---|---|
| seo for mortgage brokers | 90 |
| websites for mortgage brokers | 30 |
| mortgage broker near me | To be confirmed |
| self employed mortgage | To be confirmed |
| bad credit mortgage | To be confirmed |
| limited company buy to let mortgage | To be confirmed |
Reported by case type and quality
Enquiry count on its own is meaningless in this sector when half of them cannot be placed. We report enquiries by case type and by whether they proceeded, so the return is judged on completed business rather than form fills.
Most mortgage brokers start on Local
One area, a couple of case types, monthly optimisation. Advising nationally across specialist cases? See Regional and National.
Local
£300/mo
Leave anytime. Buy the site outright for £5,000 whenever you like.
AN £8,000 WEBSITE INCLUDED FROM DAY ONE
Start with your free mockupMortgage SEO questions, answered
Can you write content that satisfies FCA financial promotion rules?+
We draft it and you approve it. Content is written to be clear, fair and not misleading, avoids giving advice or recommending products, and carries the risk wording your compliance function requires. Nothing publishes without sign-off.
Can we realistically beat the comparison sites?+
Not on generic rate terms, and we will not take your money to try. On specialist case types where an aggregator cannot serve the client, an independent broker with a well written page competes very effectively.
Is this better than buying leads?+
It is slower to start and cheaper once running. Bought leads are typically sold to several brokers and arrive cold. An organic enquiry comes from someone who read your page about their exact situation and chose to contact you.
How much does SEO for a mortgage broker cost?+
From £300 a month on Rental with £0 upfront, including the website, hosting, all content and monthly optimisation. Brokers going after national case types usually need the Regional plan at £1,500 a month.
See what your mortgage site could look like
Have a site? We rebuild it as a free mockup in 3 days. No site yet? Tell us your business and area and we start from scratch.