SEO for Financial Advisers
Fewer enquiries, better clients. Website built free, from £300 a month.
Advice firms grow on referrals until the referrals age out with the client book. The replacement channel is search, and it is unusually winnable here, because most firms are too nervous about compliance to publish anything at all.
Why adviser websites do nothing
Compliance nerves stopping all publishing
Financial promotion rules govern how you write, not whether you write. Most firms publish nothing and call it caution.
A brochure site with no answers
Four pages saying "we build long term relationships" ranks for nothing and reassures nobody. Prospects want answers before they want a meeting.
No page for the client you want
Retirement planning, pension transfers, business owner exits and inherited wealth are separate searches with very different values.
An ageing client book and no pipeline
The uncomfortable arithmetic of the sector. Search is the only channel that compounds instead of retiring.
What adviser SEO involves
Built around the client types you want, written to be clear, fair and not misleading, and never published without your compliance sign-off.
Retirement planning, pension consolidation, business owners, inheritance and later life. A page each, written for that person’s actual question.
Non-advisory, balanced, with required risk wording, drafted against financial promotion rules and approved by you before publication.
How you charge, initial and ongoing, stated plainly. It captures the cost searches and it filters out enquiries you did not want.
Google Business Profile and location pages, because a lot of advice relationships still begin with a nearby search and a first meeting.
Named advisers, qualifications, FCA registration and dated content, all of which Google weighs heavily for financial subject matter.
Websites for financial advisers: credibility is the ranking factor
"Seo for financial advisers" runs at 50 searches a month and "websites for financial advisers" at 40, both modest. That is the opportunity. Very few firms in this sector do either properly, so a well built site with genuine content faces almost no serious competition locally.
Google applies its highest scrutiny to content affecting people’s money, which means named, qualified advisers, visible FCA details, dated pages and accurate information are ranking inputs rather than niceties. We build all of it free, then work on rankings monthly.
You approve everything before it publishes. Nothing we write gives advice or recommends a product.
What financial advisers actually get searched for
UK monthly search volumes from DataForSEO.
| Search term | UK monthly searches |
|---|---|
| seo for financial advisers | 50 |
| websites for financial advisers | 40 |
| financial adviser near me | To be confirmed |
| pension transfer advice | To be confirmed |
| retirement planning advice | To be confirmed |
| financial adviser fees | To be confirmed |
Measured in assets, not clicks
An advice firm does not need more enquiries, it needs the right ones. We report enquiries by client type and by the pages that produced them, so you can see whether the pipeline is filling with the profile of client you actually want.
Most financial advisers start on Local
One office, a couple of client types, monthly optimisation. Advising nationally or across several specialisms? See Regional and National.
Local
£300/mo
Leave anytime. Buy the site outright for £5,000 whenever you like.
AN £8,000 WEBSITE INCLUDED FROM DAY ONE
Start with your free mockupAdviser SEO questions, answered
Can you write content that satisfies FCA financial promotion rules?+
We draft it and your compliance function approves it. Content is clear, fair and not misleading, avoids advice and recommendations, and carries the risk wording you require. Nothing publishes without sign-off.
Our clients come from referrals. Why do we need this?+
Referrals age with the book. Search is the only acquisition channel that compounds, and it is unusually cheap in this sector precisely because so few firms attempt it.
Should we publish our fees?+
Publishing your charging structure captures the cost searches almost every competitor avoids, and it removes the enquiries that were never in range. Ranges and worked examples are fine.
How much does SEO for a financial adviser cost?+
From £300 a month on Rental with £0 upfront, including the website, hosting, all content and monthly optimisation. Rent-to-Own is £500 a month and the site is yours in about two years.
See what your advice firm site could look like
Have a site? We rebuild it as a free mockup in 3 days. No site yet? Tell us your business and area and we start from scratch.