SEO for Builders
Fewer quotes, better jobs. Website built free, from £300 a month.
Builders do not have a lead problem, they have a lead quality problem. Quoting for people who wanted a number to wave at their existing builder is the real cost. Ranking for the specific jobs you want, at the size you want, fixes it at the source.
Why builders quote too much and win too little
Lead platforms selling one job four times
You pay for the enquiry, so do three others, and the client picks on price. That model cannot produce a good margin by design.
No pages for the actual jobs
Extensions, loft conversions, garage conversions, renovations and new builds are all separate searches with very different values.
Nothing to prove the standard
Three phone photos on a gallery page will not persuade someone to hand over sixty thousand pounds. Written project pages will.
No filter on the enquiry
A form asking for name and message invites every tyre-kicker in the county. Asking for budget range and timescale removes most of them.
What builder SEO involves
Pointed at the jobs you want more of, with an enquiry route that does the first round of qualifying before your phone rings.
A page per job type with indicative costs, timescales and what is included, targeting the way homeowners actually search.
Written write-ups of completed jobs with photos, scope and approximate value. The strongest converting content in the sector.
Real pages for the towns and villages you work in, with genuine local detail rather than a template with the name swapped.
Kept current with recent projects and reviews, which drives the near-me searches and the map pack.
Budget range, timescale, planning status and job type captured up front, so you stop driving out to quote jobs that were never real.
Websites for builders: equal demand, same solution
"Seo for builders" and "websites for builders" both run at 50 searches a month, and the websites term carries a £13 cost per click. Builders are looking for both, which makes sense, because in this trade the proof and the ranking are the same content.
A written project page ranks for the job type and the area, and it also convinces the homeowner reading it that you have done this exact thing before. Build it once, it works twice. We build the site free, then add that content every month.
Also doing commercial or new build work? "Websites for construction companies" carries 260 searches a month, a much larger market, and we handle that side too. Ask when you enquire.
What builders actually get searched for
UK monthly search volumes from DataForSEO.
| Search term | UK monthly searches |
|---|---|
| websites for construction companies | 260 |
| seo for construction companies | 210 |
| seo for builders | 50 |
| websites for builders | 50 |
| builders near me | To be confirmed |
| house extension cost | To be confirmed |
Judged on jobs won, not quotes given
Any agency can increase your enquiry count. The measure that matters is how many turned into work at your price. We report enquiries by job type and value band so you can see the mix improving, not just the volume.
Most builders start on Local
One patch, a few job types, monthly optimisation. Working across several counties or on commercial jobs? See Regional and National.
Local
£300/mo
Leave anytime. Buy the site outright for £5,000 whenever you like.
AN £8,000 WEBSITE INCLUDED FROM DAY ONE
Start with your free mockupBuilder SEO questions, answered
Will this replace Checkatrade and MyBuilder?+
Over time, usually. Those platforms sell the same enquiry to several builders, so you compete on price by default. Ranking your own site means the enquiry is yours alone. Most builders run both for six months, then cut the lead spend.
I am already booked up. Why bother?+
Because being booked with the wrong jobs at the wrong margin is the problem this solves. Better visibility means you choose, and choosing is how prices go up.
Do I have to write the project pages?+
No. Send photos and a couple of sentences after a job and we write the page. That is the whole point of the subscription, and it is why the site keeps improving without you touching it.
How much does SEO for a builder cost?+
From £300 a month on Rental with £0 upfront, including the website, hosting, all content and monthly optimisation. Rent-to-Own is £500 a month and the site is yours in about two years.
See what your building site could look like
Have a site? We rebuild it as a free mockup in 3 days. No site yet? Tell us your business and area and we start from scratch.