SEO for Landscapers
Booked before the season starts. Website built free, from £300 a month.
Landscaping demand is brutally seasonal. Everyone searches in March, everyone is busy by May, and the winter is spent hoping. Ranking properly moves the enquiries earlier and spreads them wider, which is how a landscaper stops taking whatever turns up in spring.
Why landscapers ride the season instead of beating it
Marketing only when the phone goes quiet
SEO started in February works in June. Started in September, it owns the following spring. The timing is the whole game and most miss it.
Mowing and design on the same site
Grass cutting and a thirty thousand pound garden build are different businesses. Sharing one site drags the design work down to maintenance prices.
Beautiful work, no written content
A gallery cannot rank. Google needs written pages about patios, driveways, decking, fencing and garden design before it can show you for them.
Every enquiry treated the same
The £13 cost per click on "websites for landscapers" tells you what this traffic is worth. Sending it to a contact form with no qualifying is wasting it.
What landscaping SEO involves
Timed against the season and split between design-led work and maintenance, so the high value enquiries are not buried under grass cutting.
A page each for patios, driveways, decking, fencing, turfing and garden design, with indicative costs and materials.
Written write-ups of completed gardens with before and after photos, scope and approximate value. These convert better than anything else you have.
Content built in autumn and winter so the rankings are mature when the March search surge arrives, rather than starting from scratch in it.
Real pages for the towns and villages you travel to, so the enquiries come from the postcodes worth the drive.
Kept current with recent projects and reviews for the near-me searches that drive most smaller jobs.
Websites for landscapers: the stronger term, at 110 a month
This sector is unusual. "Websites for landscapers" carries 110 searches a month, more than double the 50 for "seo for landscapers", which itself has a £15 cost per click. Landscapers know their work photographs well and their websites do not do it justice.
They are right, but a beautiful site that ranks for nothing simply means fewer people see the photographs. The two jobs are one job: a fast, image-led site with a written page behind every service and every project. We build it free, then work on the rankings every month.
The web design page covers the build side in more detail.
What landscapers actually get searched for
UK monthly search volumes from DataForSEO.
| Search term | UK monthly searches |
|---|---|
| websites for landscapers | 110 |
| seo for landscapers | 50 |
| landscapers near me | To be confirmed |
| garden design cost | To be confirmed |
| patio installation cost | To be confirmed |
| driveway installers | To be confirmed |
Judged across a full season
A landscaper cannot honestly assess this in March, because the work that fills March started the previous autumn. We report monthly on rankings and enquiries, and we assess the return across a full twelve months, which we say at the start rather than when the numbers are inconvenient.
Most landscapers start on Local
One patch, design-led focus, monthly optimisation. Travelling across counties or running several crews? See Regional and National.
Local
£300/mo
Leave anytime. Buy the site outright for £5,000 whenever you like.
AN £8,000 WEBSITE INCLUDED FROM DAY ONE
Start with your free mockupLandscaping SEO questions, answered
When should I start?+
Autumn, ideally. Content built between September and January is mature by the March surge. Starting in spring means you are building rankings during the only months you had a chance of using them.
Should maintenance and design be on the same site?+
Same site, separate sections. Mixing them on one page pushes design enquiries toward maintenance pricing expectations, which costs you far more than it saves.
Do I need to write the project pages?+
No. Send before and after photos and a couple of lines after each job and we write it up. That is what the monthly fee covers.
How much does SEO for a landscaper cost?+
From £300 a month on Rental with £0 upfront, including the website, hosting, all content and monthly optimisation. Rent-to-Own is £500 a month and the site is yours in about two years.
See what your landscaping site could look like
Have a site? We rebuild it as a free mockup in 3 days. No site yet? Tell us your business and area and we start from scratch.