SEO for Solicitors
Practice area by practice area, compliantly. Website built free, from £300 a month.
Legal search has the highest click values in the country, with "seo for solicitors" itself carrying a £19 cost per click. That tells you what firms pay for one visitor. Ranking organically for your practice areas is the only version of this that gets cheaper over time instead of more expensive.
Why law firm websites stall
One page per department, not per matter
Family law is not a page. Divorce, child arrangements, financial settlements and prenuptial agreements are all separate searches with separate intent.
Directories and national firms above you
The Law Society directory, review platforms and volume firms hold the top of the page. Beating them takes depth on specific matters, not a bigger homepage.
Content written by nobody
Partners are too busy to write and marketing agencies write legal content badly. The result is an untouched insights section from three years ago.
Compliance caution stopping everything
SRA Transparency Rules require published price and service information for certain work. Handled properly that is a ranking advantage, not a risk.
What legal SEO involves
Built around your practice areas and the matters within them, with every draft approved by a solicitor at your firm before it publishes.
A page per matter type, mapped to real search demand, so the firm can rank for the work it wants rather than the work it happens to mention.
Price and service information published to the required standard for the relevant work types, which also captures the "how much does" searches.
Google Business Profile and office location pages, because most private client work still starts with a local search.
Titles, headings, internal linking between matters, schema, speed and a clear enquiry route on every page.
Author attribution to real qualified solicitors, dated reviews of key pages and factual accuracy, because legal content is held to a higher standard.
Websites for solicitors: credibility is a ranking factor
"Seo for solicitors" runs at 170 a month against just 20 for "websites for solicitors". Firms think about visibility rather than design, but for legal search the two cannot be separated. Google applies extra scrutiny to content that affects money or wellbeing, and law is squarely in that category.
That means named solicitors with SRA numbers, real qualifications, dated content, transparent pricing and a site that loads properly on a phone. All of it is credibility, and all of it is measurable ranking input. We build it free, then work on the rankings every month.
Nothing is published without sign-off from your firm. That is not a caveat we add for comfort, it is how the process runs.
What solicitors actually get searched for
UK monthly search volumes from DataForSEO.
| Search term | UK monthly searches |
|---|---|
| seo for solicitors | 170 |
| websites for solicitors | 20 |
| solicitors near me | To be confirmed |
| divorce solicitor | To be confirmed |
| conveyancing quote | To be confirmed |
| employment solicitor | To be confirmed |
Reported by practice area, approved by you
Firm-wide traffic tells a managing partner nothing useful. We report ranking and enquiries by practice area, so you can see which departments the investment is actually feeding and reallocate it when one matures.
Most solicitors start on Local
One office, a few core practice areas, monthly optimisation. Multi-office or competing on national practice areas? See Regional and National.
Local
£300/mo
Leave anytime. Buy the site outright for £5,000 whenever you like.
AN £8,000 WEBSITE INCLUDED FROM DAY ONE
Start with your free mockupLegal SEO questions, answered
Will your content meet SRA and compliance requirements?+
We draft, your firm approves, and nothing publishes without sign-off from a qualified solicitor. Price and service information for the relevant work types is published to the standard the SRA Transparency Rules require.
Publishing our prices feels risky. Is it?+
It is already required for certain work types, and in practice it filters out enquiries you did not want while ranking for the cost searches your competitors avoid. Ranges and assumptions are fine; false precision is not.
How long does legal SEO take?+
Local practice area terms typically move in three to six months. Competitive national matters take longer, often nine to twelve. Legal is one of the more contested spaces in UK search and we will not pretend otherwise.
How much does SEO for a law firm cost?+
From £300 a month on Rental with £0 upfront, including the website, hosting, all content and monthly optimisation. Rent-to-Own is £500 a month. Firms covering several practice areas usually need the Regional plan at £1,500 a month, which is still well under the cost of a single paid click campaign.
Who writes the content?+
We do, and your solicitors approve it. Pages are attributed to the real, named, qualified person responsible for that area of work, which is both good practice and a genuine ranking signal.
See what your law firm site could look like
Have a site? We rebuild it as a free mockup in 3 days. No site yet? Tell us your business and area and we start from scratch.