SEO for Recruitment Agencies
Traffic that hires you, not just traffic that applies. Website built free, from £300 a month.
Most recruitment sites are optimised by accident for candidates and not at all for clients. Job boards pull in applicants who cost you money to service, while the hiring manager searching "engineering recruitment agency" never sees you. The fix is a deliberate split between the two audiences.
Why agency sites attract the wrong half of the market
Job listings crowding out everything else
Live vacancies dominate the site and the index. They expire, leaving thin pages behind, and they only ever speak to candidates.
No page for the sectors you actually staff
Hiring managers search by discipline and location. If you have no page for the discipline, you cannot appear for the search, whatever your placement record.
Indeed and LinkedIn taking the top of the page
You will not beat the boards on generic job searches. Client-side and niche discipline searches are wide open by comparison.
Nobody in the office owning it
Consultants bill; nobody writes. So the site freezes. With this service the writing is ours, and it keeps moving without your team touching it.
What recruitment SEO involves
Two funnels, built separately. Client acquisition pages that win the brief, and candidate pages that fill it without eating your consultants’ time.
A page per discipline and per location you recruit into, written for the hiring manager: process, timescales, fee model and proof of placement.
Job pages structured with JobPosting schema so they are eligible for Google Jobs, with expired roles handled properly instead of rotting in the index.
Titles, headings, internal links, speed and a crawl structure that keeps thin expired listings from dragging the whole domain down.
Salary guides and hiring market pages, the strongest links and enquiry generators in the sector, written for you every month.
Google Business Profile and location pages for the offices and regions where you want inbound client enquiries.
Websites for recruitment agencies: structure decides everything
"Seo for recruitment agencies" runs at 260 a month, "websites for recruitment agencies" at 90. Both matter, because in this sector the two jobs are the same job. A recruitment site is a database problem before it is a design problem.
Get the structure wrong and you spend years fighting expired job pages, duplicate discipline pages and a blog nobody links to. Get it right and the same content plan feeds both audiences. We build the site free, wire in your ATS or job feed, then work on rankings monthly.
If you want to see the build itself, the how it works page walks through the first three weeks.
What recruitment agencies actually get searched for
UK monthly search volumes from DataForSEO.
| Search term | UK monthly searches |
|---|---|
| seo for recruitment agencies | 260 |
| websites for recruitment agencies | 90 |
| recruitment agencies near me | To be confirmed |
| engineering recruitment agency | To be confirmed |
| salary guide uk | To be confirmed |
Measured on briefs, not applications
Application volume is easy to inflate and expensive to service. We report on client-side enquiries, which pages produced them and which disciplines are gaining ground, so the investment is judged on fee income rather than traffic.
Most recruitment agencies start on Local
One office, a handful of disciplines, monthly optimisation. Multi-office or recruiting nationally across sectors? See Regional and National.
Local
£300/mo
Leave anytime. Buy the site outright for £5,000 whenever you like.
AN £8,000 WEBSITE INCLUDED FROM DAY ONE
Start with your free mockupRecruitment SEO questions, answered
Can you get our jobs into Google Jobs?+
Yes. Job pages are built with JobPosting structured data and a valid feed, which is what makes them eligible. Eligibility is not a guarantee of inclusion, and Google decides what it shows.
What happens to expired vacancies?+
They are removed from the index cleanly and redirected to the relevant discipline page, so the visitor lands somewhere useful and the domain does not accumulate hundreds of dead pages.
Will this bring us clients or just candidates?+
Both, deliberately separated. Client-side discipline and location pages are the priority because that is where the fee income starts. Candidate traffic is useful, but it is the cheaper half to acquire.
How much does SEO for a recruitment agency cost?+
From £300 a month on Rental with £0 upfront, including the website, hosting, all content and monthly optimisation. Agencies covering multiple disciplines nationally usually need the Regional plan at £1,500 a month.
Can you work with our ATS or job board feed?+
Yes. We wire the site into the system you already use rather than asking you to change platform, so consultants carry on working the way they do now.
See what your recruitment site could look like
Have a site? We rebuild it as a free mockup in 3 days. No site yet? Tell us your business and area and we start from scratch.